About RJ’s
Makes it Better
Our story starts back in 1995. Levin-local, licorice-loving Roger Halliwell and his son Regan James (that’s who we got our RJ’s name from!) started making licorice with the belief they could make it better than anything else they could buy. Today our business continues to grow, built on manufacturing excellence, confectionery expertise, brand heritage, and use of superior ingredients.
Our range also includes much-loved Kiwi brands; Black Knight, Fabulicious, Heards, Mackintosh’s, and Oddfellows. And our confectionery is enjoyed both in NZ and globally. With over 10 million units sold outside of NZ annually. We are extremely proud to be waving the NZ flag and reaching millions of people in all corners of the globe with our amazing sweets.
RJ’s employs over 120 people in our home of Levin and as a team we’re proud of our contribution to the local community. RJ’s makes it better with 100% palm oil free products, and we only used 100% sustainably sourced cocoa.
RJ’s have been a Twin brand since 2004.